What business are you in?

Sounds simple enough to answer, but expericence shows that 9/10 companies never put down their real, primary function: 1. Create happy customers

Creating a happy customer

How many businesses have this as their one and only goal? Very, very few. And that’s one reason why businesses don’t generate brand loyalty.
I am making the assumption here that your company isn’t targeting teens. That requires an entirely different set of strategies. Rather, I am addressing the majority of businesses that sell to informed [...]