What's a Ro?

How many businesses have this as their one and only goal? Very, very few. And that’s one reason why businesses don’t generate brand loyalty.
I am making the assumption here that your company isn’t targeting teens. That requires an entirely different set of strategies. Rather, I am addressing the majority of businesses that sell to informed [...]

Welcome! This site features my work in Marketing and Market Development. I have had my projects covered by CNN, the New York Times, the Financial Times and more. My advertising work, truly global in nature, has appeared in print, radio and television. I have been a representative or a spokesman for: Apple Computer, Allegiant Technologies [...]